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March 2018  |  Vol. 11  |  Issue 1
Building Your Brand through Storytelling


Does Storytelling Still Matter in the Age of Digital Marketing?

By Alan Lopez
Marketing Director
Motorola Solutions

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Eight Ways to Ensure Your Storytelling Strengthens Your Brand

By Jamie Short
Vice President, Marketing
Frost & Sullivan

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Has Content Marketing Jumped the Shark?

By Allen Plummer
Head of Editorial and Creative Operations, Participant Strategy and Development

Vanguard

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FEATURED VIDEO

Branding Success:
Bringing Your Innovations to Life through Savvy Storytelling

Presented by Alex Tipton
Research and Development Director, Discovery and Disruption
PepsiCo

Watch »


How to Successfully Communicate Your Marketing Strategy and Plan

By Matthew Royse
Author
The Knowledge Enthusiast
and
Marketing Instructor
Duke University

Read more »
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