July 2012  |  Vol. 3 Issue 4  CONNECT CASE STUDY: OPEN TEXT Open Text on the Launch of Its Global Integrated Marketing Campaign   By Allison Dancy Marketing Manager Open Text Open Text partnered with Frost & Sullivan for a 3-part, multifaceted, Global Integrated Marketing Campaign. Our campaign was unique in that the content and messaging was a graduation from one part of the campaign to the next. One of the various marketing channels in our campaign was a series of three customized eBulletins, which were distributed to more than 800 opt-in community members, in three different geos across Europe and North America. Frost & Sullivan tailored our eBulletin to have the same look and feel as the entire campaign, maintaining consistency every step of the way. The content was of very high quality. Each article was specifically crafted to tie in with the over-arching message of each of the three content stages. The article contributors were from internationally-recognized companies and were a mix of our customers, our prospects and industry all-stars. Frost & Sullivan was very targeted in their approach to our authors and extremely flexible with our direction and feedback throughout the process. Some of the biggest value to me of the eBulletin is that it was 100% conceptualized, designed and produced by Frost & Sullivan, while my team and I maintained the editorial and creative rights and, more importantly, the freedom to work on the true reason for this campaign ... supporting our sales team by providing demand generation for the launch of our latest software.   Competitive Intelligence ConNEXTions Customer Contact Innovations in New Product Development Medical Devices Sales & Marketing eBroadcast Event Calendar Executive MindXchange Executive Road Show GIL Community Newsletter White Paper About Frost & Sullivan Optimizing the Bulletin Board Rate Card Incorporate Your Integrated Components When You Advertise When You Customize When You Personalize   PRIVACY POLICY: We are committed to protecting your right to privacy. © 2012 Frost & Sullivan This message was sent to you by Frost & Sullivan, 7550 IH 10 W, Ste. 400, San Antonio, TX 78229. If you would prefer not to receive further messages from this sender, please click here or reply to this email and place the word REMOVE in the subject line. {OPENEDEMAILMARKER}