The past five years has seen a phenomenal increase in the number of mobile phone subscribers, and recently there has been an increase in the usage of multimedia enabled mobile phones. These phones coupled with interactive applications and services are paving the way for a new era featuring mobile commerce (m-commerce). As and when the applications and functionalities improve on mobile phones there arises a need for efficient navigation, which in one way would enable faster adoption of m-commerce.

Atrua Technologies, based in California, has addressed the above challenge with its intelligent touch control technology. Atrua’s technology intends to facilitate the mobile phone users with a rich and responsive navigation control with its intuitive touch sensors. Its innovative and futuristic touch sensors enable control of various applications, and are not limited to mobile phones, but also to many other devices such as personal media players, computers, game consoles, and other gadgets that require frequent interaction with the user. Atrua’s touch control technology goes a step further in providing finger print authentication facility to gadgets such as mobile phones.

Built on its patented adaptive capacitance fingerprint sensor technology and intelligent touch processing software, Atrua Wings' family of intelligent touch controls are adaptive and respond intelligently to the user’s finger movements and pressure. When devices support multiple applications, the intelligent touch controls adapt themselves to cater to the requirements of the applications. The in-built biometric security of the touch control technology comes with accurate identification of the user’s individual fingers, thereby facilitating m-commerce by providing secure commercial transactions. Atrua’s intelligent touch processing software plays a key role in processing and analyzing the input image of the finger moving over the sensor, thereby providing functionalities that achieve security, effective control, and navigation.

Atrua's technology is engineered to work under all environmental and user usage conditions, providing a rugged framework for touch control applications. "We would like to see a good number of phones with analog input devices," says Anthony Russo, CTO of Atrua Technologies, while speaking about the company’s long-term goals.

Increase in m-commerce involves equipping the phones with good enough security and Atrua technology is opening up new possibilities to achieve the same. The present day global system for mobile communications (GSM) subscriber identity module (SIM) relies on personal identity number (PIN) authentication, where the user would enter a 4 digit to 8 digit access code to use the mobile phone in the service network. There are inherent problems of remembering access codes, and three wrong attempts would result in your SIM card getting locked. Atrua is working toward incorporating biometric security like finger-print sensing techniques on the SIM, which can help eliminate the above mentioned shortfalls, in addition to improving security.

Details:

Anthony P. Russo

CTO, Atrua Technologies Inc.

1696 Dell Avenue Campbell, CA 95008

Phone: 212-593-0539

E-mail: arusso@atrua.com

URL: www.atrua.com

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