JUNE 2010 | VOL. 3 | ISSUE 1    CONNECT Click-through Therapy for Every Web Challenge Investing in your Web property is only worthwhile when you can effectively measure your visitor's experience and your subsequent return. In this redesigned issue of the Web Experience Excellence eBulletin, we take you on a tour of the best practices in the field, with guaranteed ways to improve your open rates and click-throughs, all the while testing your ROI. Touching on ROI measurement, mobility enterprise application, use of social media to drive traffic and case studies of companies that have found success using the various methods, we present a well-rounded guide to optimizing Web experience. As always, we invite your feedback and comments, and hope your road to a successful Web Experience begins here. ANALYST INSIGHT Mobile Enterprise Applications: 2010 Trends to Watch By Jeanine Sterling Senior Industry Analyst Mobile and Wireless Communications Frost & Sullivan North American businesses are steadily waking up to the hard-dollar benefits of premium mobile applications. During 2010, the trends listed in the following will continue to take shape.  >>more   INDUSTRY EXPERTISE Measuring Effective ROI for Web Excellence By Alexander Michael Principal, ICT Consulting Frost & Sullivan When companies make the investment to improve their customers’ Web experience, the first, most inevitable question decision-makers ask is, “What is the ROI?” Frost & Sullivan analyst Alexander Michael helps decode an effective system of measurement. >>more   STRATEGY SESSION The Gift of Resource Scarcity? By Dr. Damian Saccocio Vice President Solutions Marketing and Strategy Enterprise 2.0 Line of Business Open Text Damian Saccocio discusses why scarcity can sometimes be a virtue.  >>more   SUCCESS STORY Momentive Performance Materials Use Social Collaboration to Engage Key Stakeholders Courtesy of Open Text When the world's second largest producer of silicones and silicone derivatives needs a social startup, Open Text Collaboration helped make Momentive's social vision a reality.  >>more   WE ASKED, YOU ANSWERED See How Your Peers Measure Their Web Marketing ROI By Frost & Sullivan During April 2010's "Measuring Effective Web Marketing" eBroadcast, we asked participants to answer three survey questions related to tracking the ROI related to Web Investments. Read on to view the results.  >>more   FEATURED PODCAST Using Social Media to Help your Customers By Open Text In this six-minute audio recording, find out how using social media helped The Stelter Company set up a “meeting place” for its customers to exchange best practices, research and ideas. Contributors include Bev Hutney, Director of Innovation and Research, The Stelter Company  >>more       We Want Your Input Subscribe Me Subscribe a Friend Forward to a Friend  Connect with Open Text   World Kitchen Cooks Up ROI How World Kitchen enhances SAP business processes with the Open Text ECM Suite. Put Your Digital Assets to Work Wit h the launch of Open Text Media Management 7, professional marketers, broadcast/entertainment firms and publishing companies can reduce costs and streamline their creative process. Boost Productivity with Open Text Everywhere With the launch o f Open Text Everywhere, enterprises can boost productivity by making content and processes available on smartphones. Measuring the Maturity of Enterprise Content Realizing the true business value of your ECM ecosystem. How QAD Created a Smart Enterprise QAD explains how it created a single version of the truth to users across the globe. View a list of all Open Text's Web Experience Podcasts About Us Web Experience Excellence Contact Us   PRIVACY POLICY: We are committed to protecting your right to privacy. © 2010 Frost & Sullivan This message was sent to you by Frost & Sullivan, 7550 IH 10 W, Ste. 400, San Antonio, TX 78229. If you would prefer not to receive further messages from this sender, please click here or reply to this email and place the word REMOVE in the subject line.