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Dear Competitive Intelligence and Strategy
Professionals,
As we begin 2010, many companies are shifting from a defensive mode to devising a strategy for growth. As you read this and future editions of
scip.insight, you’ll learn ways to adapt and thrive in new niches in the market place, techniques for exploiting new technologies and strategies for overtaking weakened or slow-reacting competitors.
In discussions with our peers, it’s becoming apparent that at progressive companies, the overall corporate culture and the mindset of competitive intelligence and strategy teams are consistently positive about the future. They perceive myriad short and long-term opportunities to gain ground as the economy rebounds. If your teams are not viewing your company’s future positively, the challenge for each of you is to progressively lead a shift in the culture and the design of a growth strategy.
As always, we welcome your feedback on articles and suggestions for additional topics. We’re open to new thought leaders and enjoy reading articles on our topics. I look forward to exchanging ideas with you at the 25th annual SCIP 2010 International Conference & Exhibition on
March 9-12, in Washington, D.C.
Sincerely,
Ken Garrison
CEO, SCIP
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COMPETITIVE INSIGHT
By Dale Fehringer
Former Vice President, Market Intelligence
VISA International
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Using Analytic Teams to your Advantage
Using teams to help develop or support competitive intelligence analysis offers several advantages to analysts and their organizations.
A team is a group of people linked by a common purpose. A sports team ...
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ASK THE EXPERT
By Jonathan Calof
International Business
Professor
Telfor School of Management, University of Ottawa
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What do Industry Events have to do with CI?
When it comes to winning in the market place, intelligence is—and always will be—at the center of the effort. Whether or not it’s apparent, every decision you and your organization makes involves intelligence ...
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RECOMMENDED READING
By Ian Smith
Blogger and Senior Competitive Intelligence Researcher
Montreal, Canada
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Monitoring Social Networks for Economic Development
As of January 8th, 2010, results for the keyword search, “economic development” on Facebook yielded 396 hits for fan pages. These pages are not only built for promotional purposes but to share information with the ...
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BLAST FROM THE PAST
An article by Stephen Borengasser and Anne Jenkins,
Kimberly-Clark Corporation
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Applying the Blue Ocean Strategy
As competitive intelligence (CI) analysts, we are asked to benchmark our competitors and provide direction on how to better position our products against them in the market. In their popular book
Blue Ocean Strategy ...
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WE ASKED, YOU ANSWERED
By
Frost & Sullivan
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Market Insight: Growth Team Membership™ 2009 Market Research and Competitive Intelligence Priorities Survey:
Key Challenges facing Competitive Intelligence
 A) Packaging and communicating data
insights to drive stakeholder decision making
(26%)
 B) Entrenching competitive intelligence
insights in the company’s
revenue-generating activities (21%)
 C) Tapping into the competitive information
held by the company’s employees (26%)
 D) Other(27%)
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PRIVACY POLICY:
We are committed to protecting your right to privacy. © 2010 Society of
Competitive Intelligence Professionals. This message was sent to you by
Society of Competitive Intelligence Professionals, 1700 Diagonal Road,
Ste. 600, Alexandria, VA 22314. If you would prefer not to receive
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the word REMOVE in the subject line.
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