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Dear
{Firstname},
Looking back at the trending topics of 2009 that have struck a chord with attendees of our various sales and marketing programs — including our regionally-focused Marketing World events and our inaugural Web Experience Excellence series — one topic stands out above the rest: social media.
We hear you. This issue of the Sales & Marketing eBulletin is jam-packed with thought leadership, industry insights and other topical content that we hope will satiate your voracious appetite for all things social media until 2010, when we'll be back with more.
Begin your exploration here:
Sincerely,
David
Frigstad
Chairman
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ANALYST INSIGHT
By J. Gerry Purdy, Ph.D.
VP & Chief Analyst
Mobile & Wireless
Frost & Sullivan
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Innovations in Mobile Marketing
Mobile marketing has now gone mainstream. Mobile is being now thought of as a major marketing platform along side of print (including billboards), radio & TV (broadcasting), and online. You now see billboard and …
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THOUGHT LEADER SPOTLIGHT
By J. de Francisco Lopez
Sr. Manager, Alcatel-Lucent
And Cofounder, consultaglobal.wordpress.com
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Insights from Marketing World Chicago
I recently participated in Frost & Sullivan’s Marketing World as a thought leader on social media. The role of the thought leaders is to share practices and insights as part of interactive sessions. …
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NAVIGATING 2.0
By Melanie Turek
Industry Principal Analyst, Frost & Sullivan
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Social Media Raises Possibilities, Potential Pitfalls
Earlier this year, I participated in Frost & Sullivan's annual Growth, Innovation and Leadership Congress in Arizona. It seemed as though everyone I met was interested in one topic regardless …
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POINT OF VIEW
By Gary Spangler
eMarketing, DuPont
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The “Five Ps” of eMarketing
For more than 40 years, businesses and marketers have developed marketing plans based on four performance attributes referred to as “the Four Ps.” The Four P’s are: Product, Pricing, Placement and Promotion. …
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RECOMMENDED BLOG
By Erin Lindholm
eBulletin Editor, Frost & Sullivan
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B2B Social Media Strategy from CK's Blog
When thought leaders and other industry experts talk strategy about social media, more often than not, social media in the B2B space is that proverbial gorilla in the room: Where do we fit in? ...
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