RECOMMENDED READING
Build Your Business Library: GIL Top Picks
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Author: Seena Sharp Authors: D. Keith Pigues and
Jerry D. Alderman |
Competitive Intelligence Advantage
Making the right decisions at the right time is a leader's most important responsibility. Yet too many decisions are based on experience, gut, data, internal discussions, assumptions or tradition.
“These influences reflect the past and may no longer be true,” says Seena Sharp, author of
Competitive Intelligence Advantage.
She proposes a better way to make good decisions: due diligence to discover the current and emerging reality. Her 300-page book outlines why an external business view is more important to a company's success than the traditional internal perspective and fixation on competitors.
“Competitive intelligence reveals new, often unsettling, information about your product, company, industry and the greater marketplace,” says Sharp. “Comprehensive and current intelligence shows you opportunities you may not have considered.” And, she reminds readers, opportunities don’t disappear—they are simply exploited by another company.
When John Wiley & Sons asked Sharp to distill her 30-plus years of experience into an easy-to-read volume, she included the information that most resonated with her clients and audiences.
Competitive Intelligence Advantage presents more than 60 real world examples, 11 perfect scenarios for using competitive intelligence, a baker’s dozen of myths and the truth about executives in our “information age.”
For more information and a free chapter of Sharp’s book, visit http://www.competitiveintelligenceadvantage.com.
Winning with Customers
Do Your Customers Make More Money Doing Business With You?
Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.
Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big.
Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews and tools from leading companies who have demonstrated success. Written by recognized business thought leaders and practitioners, D. Keith Pigues and Jerry Alderman, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives via a companion website (
www.winningwithcustomers.com ) which offers a book summary, exercises, access to thought leaders and other tools help you win with customers.
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Join the best and brightest industry visionaries, innovators and leaders
as they brainstorm, benchmark and leverage one another's thought leadership
to inspire one another with new ideas and visionary perspectives for the future.
Be sure to attend The BIG Questions at GIL 2010: Silicon Valley, Monday, September 13, 2010 in San Jose, CA. The interactive and inspiring event will take place at 9:30 a.m.
For more information, visit:
http://www.gil-global.com/siliconvalley/eventagenda.html
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