Frost & Sullivan Recognizes Widen Enterprises, Inc., with Placement on the Hot Company Watchlist


Frost & Sullivan Recognizes Widen Enterprises, Inc., with Placement on the Hot Company Watchlist
 

Based on its recent analysis of the World Digital Asset Management Market, Frost & Sullivan has recognized Widen Enterprises, Inc, with placement on the Hot Company Watchlist.

Companies are put on the Hot Company Watchlist by virtue of strategies initiated by them over the past 12 months which have put these companies in a good position to strengthen their market position significantly over the next 12 months. Though currently these vendors do not necessarily have a leadership position in any one criteria, proper execution of initiated strategies are expected to have the potential to propel these companies into a leadership position in the near future.

Widen is one of four companies that has been identified among over 70 vendors worldwide through this analysis as having tremendous potential for growth over the next 12 months due to its current initiatives.

Mukul Krishna, Global Manager of Digital Media Practice at Frost & Sullivan, added that “Widen has been one of the first few companies to provide digital asset management as a software-as-a-service provider in the market and is poised to see significant growth as the market gains widespread acceptance across verticals. The company has listened to the end-user market and is redefining many of its strategies to align itself with market demands to start capitalizing on these opportunities over the coming years.”

Frost & Sullivan ranked Widen as the third largest software-as-a-service provider in the digital asset management marketplace with a 10% market share among software-as-a-service providers.

The company is redefining many of its strategies to start capitalizing on market opportunities over the coming years. The largest Widen shift has been towards letting marketing take on the organizational leadership by providing both strategic and tactical direction for company, customers, and products. Widen marketing is spearheading product functionality/direction, new market entry, customer training & education, market exposure/positioning, lead generation, channel development and partnership programs. This is because Widen found that its marketing division had the closest interaction with the customer base and was positioned to define strategy to make the offering extremely customer focused. Widen recently added marketing personnel with expertise in audio/video which is applied to the functionality within the application.

Being a SaaS provider, Widen is uniquely positioned to deliver faster product upgrades to its client on an iteratively basis. With three releases every year, Widen adds numerous key features within the application as well as other applications that complement digital asset management. This is driven by customer feedback, competitive intelligence, market research, and un-articulated market needs that the Widen team continues to identify. A few key features releasing this year include advanced audio/video handling; continued Web Services integration with third party systems at the client side; Adobe XMP support upon asset upload, viewing, and download; Adobe CS3 integration with Version Cue for desktop integration; sales enablement systems using content/digital asset combinations within brochures and presentations to accommodate unique selling situation; on-site Widen Appliance (software/hardware combination) that is already integrated into the browser-based application to support internal high-resolution creative production workflows while still operating as a software-as-a-service provider; and order profiling for users to have options of output that have been "pre-integrated" into other systems such as Office Depot, FedEx, UPS Store for print fulfillment.

Widen provides various pricing packages to accommodate customer needs diversity to include transactional-based (pay-as-you-go) pricing, online storage usage pricing models, and per user pricing models to accommodate large to small business as well as different market types and verticals within those types.

Widen's dedicated lead generation personnel work in conjunction with an aggressive multichannel marketing approach to drive inbound activity along with dedicated channel development personnel. The company has also established educational resources like digitalassetmanagement.com to evangelize the benefits of the entire industry. The company is looking at expanding its partner strategy which currently includes Adobe for XMP, CS3, & InDesign Server and Electronic Scriptorium for advanced taxonomies among others.

Frost & Sullivan research recognizes companies in a variety of regional and global markets for demonstrating initiative to foster growth in areas such as organizational strategy, product strategy, pricing strategy, partnership strategy, and sales channel strategy. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify strategic growth initiatives in the industry.

About Frost & Sullivan: Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective, and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit
www.frost.com.

About Widen Enterprises: Headquartered in Madison, WI, Widen Enterprises, Inc. has been a leader in the graphic communications industry since 1948. Leveraging extensive graphic arts knowledge of Mac OS and Windows operating systems, complex file types, various file formats, and color space conversions, Widen has experienced and mastered digital file components. The understanding of these components is critical to developing and providing a powerful, easy-to-use system creating accurate, usable media for immediate use in print or web channels ensuring corporate brand consistency. For more information, visit www.widen.com.