SCIP Insight eBulletin
  October 2010  |  Vol. 2 Issue 10  CONNECT


FSI and SCIP Expand Locally, Grow Globally

In mid-October, SCIP held the second Annual Latin American Competitive Intelligence Summit in Sao Paulo, Brazil. More than 120 attendees from both Brazil and other countries gathered for three days of education, networking and local community development. The event delivered a broad cross section of best practices and new tools and techniques that attendees could implement to support short and long term strategic development in their organizations. A new Brazil SCIP chapter with approximately 100 local members has formed under the leadership of Edson Ito and his strong steering committee, and has planned local education programs during the next year.



A week later, SCIP hosted its first Asian Competitive Intelligence Summit in Singapore. The exponential growth of the Asia Pacific region has made this area a part of SCIP’s global growth. Much like the Brazil event, the attendees heard from a broad cross section of professionals and closed the conference with plans for starting local chapters across Asia, and we’ll update you on their progress.

SCIP’s development into new area is supported by continuing engagement of our traditional dynamic membership. Our upcoming 15th Annual European Competitive Intelligence Summit takes place in Barcelona in mid-November, and is not to be missed. I look forward to seeing you there.

Sincerely,




Ken Garrison
CEO, SCIP


POINT OF VIEW
Selling Competitive Intelligence:
A Value Perspective



Bonnie Hohhof
Director of Competitive Research
SCIP


Why is it so difficult to sell competitive intelligence?  
Read several selected responses from SCIP's
LinkedIn group, which reflect the diversity of
thought that often characterizes competitive
intelligence.
>>more

FROM THE TRENCHES
Be Careful What You Wish For


Kenneth A. Sawka
Managing Partner
Outward Insights


Before you attempt to reposition your intelligence
function, be sure you acknowledge what it entails.
While desiring a more strategic role sounds
promising, it may require skill sets commonly
not found in tactical competitive intelligence
systems. >>more

ACADEMIC INSIGHT
Evaluating SWOT’s Value in Creating
Actionable Strategic Intelligence




Kristan Wheaton
Assistant Professor Intelligence
Studies Department
Mercyhurst College


Mike Finnegan’s survey of more than 100 business
people with real-world strategic planning
responsibilities and experience using SWOT in
the workplace paints a very different picture of
the value of this technique—a picture that should
have consequences not only for the way it is
used but also the way it is taught. >> more

BLAST FROM THE PAST
Knowledge is Power: Utilizing Competitive Intelligence to Improve Strategic Planning


Cormac Ryan
President
TMA


In today’s competitive market environment,
in-depth knowledge of competitors is a
fundamental prerequisite for effective
strategic planning. >> more

INTELLIGENCE EVENTS
It’s All About Learning:
2010 European Competitive Intelligence Summit




Dale Fehringer
Former Vice President, Market Intelligence
VISA International
 

Read the top seven reasons your company
will benefit from your attending SCIP’s
European Competitive Intelligence Summit in
Barcelona on November 16-18, 2010.
>> more


ANALYST INSIGHT
Competitive Intelligence and
Analysis in Marketing




Market Insight Team
Frost & Sullivan
 

The role of marketing is changing. Throughout
the last decade, vendors have created platforms
and solutions to address the evolving needs of organizational marketing departmentsread how competitive intelligence plays a part. 
>> more




European CI Summit
Nov. 16-18, 2010
Barcelona, Spain
Agenda available NOW!


SCIP 2011
International Annual Conference & Exhibition

May 9-13, 2011
Orlando, FL


More SCIP Hosted Events
smartorg



 
Geographic Intelligence – Competitive Intelligence
Western New York Chapter November 16, 2010
Building an Intelligence Program for Sales Support
SW Ohio Chapter
November 17, 2010
SCIP 2011 International Annual Conference & Exhibition
May 9-13, 2011
Orlando, FL
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COMPETITIVE INTELLIGENCE MAGAZINE
Highlights from past issues
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Competitive Intelligence Practices Implementation in Brazilian Companies. (Decaup)
Identifying Your Company’s Real Intelligence Needs (Herring)
The Wisdom of Checking Sources (Meyrick)
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