FSI and SCIP Expand Locally, Grow Globally
In mid-October, SCIP held the second Annual Latin American Competitive Intelligence Summit in Sao Paulo, Brazil. More than 120 attendees from both Brazil and other countries gathered for three days of education, networking and local community development. The event delivered a broad cross section of best practices and new tools and techniques that attendees could implement to support short and long term strategic development in their organizations. A new Brazil SCIP chapter with approximately 100 local members has formed under the leadership of Edson Ito and his strong steering committee, and has planned local education programs during the next year.
A week later, SCIP hosted its first Asian Competitive Intelligence Summit in Singapore. The exponential growth of the Asia Pacific region has made this area a part of SCIP’s global growth. Much like the Brazil event, the attendees heard from a broad cross section of professionals and closed the conference with plans for starting local chapters across Asia, and we’ll update you on their progress.
SCIP’s development into new area is supported by continuing engagement of our traditional dynamic membership. Our upcoming 15th Annual European Competitive Intelligence Summit takes place in Barcelona in mid-November, and is not to be missed. I look forward to seeing you there.
Sincerely,
Ken Garrison
CEO, SCIP
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POINT OF VIEW
Selling Competitive Intelligence:
A Value
Perspective
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Bonnie Hohhof
Director of Competitive Research
SCIP
Why is it so difficult to sell competitive intelligence?
Read several
selected responses from SCIP's
LinkedIn group, which reflect the diversity of
thought that often
characterizes competitive
intelligence.
>>more
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FROM THE TRENCHES
Be Careful What You Wish For
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Kenneth A. Sawka
Managing Partner
Outward Insights
Before you attempt
to reposition your intelligence
function, be sure you acknowledge what it entails.
While desiring a
more strategic role sounds
promising, it may require skill sets commonly
not found in tactical
competitive intelligence
systems. >>more
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ACADEMIC INSIGHT
Evaluating SWOT’s Value in Creating
Actionable Strategic Intelligence
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Kristan Wheaton
Assistant Professor Intelligence
Studies Department
Mercyhurst College
Mike Finnegan’s survey of more than 100
business
people with real-world strategic planning
responsibilities and
experience using SWOT in
the workplace paints a very different picture of
the value of this
technique—a picture that should
have consequences not only for the way it is
used but also the way
it is taught. >>
more
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BLAST FROM THE PAST
Knowledge is Power: Utilizing Competitive
Intelligence to Improve Strategic Planning
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Cormac Ryan
President
TMA
In today’s competitive market environment,
in-depth knowledge of competitors is a
fundamental prerequisite for
effective
strategic planning. >>
more
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INTELLIGENCE EVENTS
It’s All About Learning:
2010 European Competitive Intelligence Summit
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ANALYST INSIGHT
Competitive Intelligence and
Analysis in Marketing
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