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POINT OF VIEW Intelligence, Insights…What’s in a Title?
SCIP members hold various titles in their organizations. Here’s a look at their depth and breadth. Many factors influence an individual’s title: their department, industry, geographic region and language. Going through the titles of the SCIP membership provided an interesting look at their variety and the emphasis placed on specific aspects of their work and position. The appendix provides a look at that variety. Note: I’ve deleted the general titles like manager, director, senior vice president and vice president to reduce space. When you look through the variety of titles, a general pattern emerges. Without much effort you can create the majority of the titles by combining terms from each column in table 1. Table 1: Creating titles.
The more unusual titles were: Competitive Benchmarking Competitive Trends Environment Analyst Go-to-Market Strategy Innovation Manager Media Intelligence Price to Win Position to Win Solutions Intelligence All in all, the diversity of titles is one indication of the breadth of strategic and competitive practitioners and its practice throughout an organization. Appendix A: SCIP Members’ Titles About the author Bonnie Hohhof is the Director of CI Information and Research for SCIP and the editor of Competitive Intelligence Magazine. She has over 25 years of corporate experience, including the Corporate Strategy Offices of both Ameritech and Motorola. A charter member of SCIP, she also served on their Board of Directors, founded and edited the Competitive Intelligence Review, and received the SCIP Fellow and Meritorious awards. She has a BA in Political Science from Northwestern University, an MS in Information Sciences from Dominican University, and an MBA from Roosevelt University. She can be reached at bhohhof@scip.org, 630-469-0732. bhohhof@scip.org
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© 2011 Strategic and Competitive Intelligence Professionals |