April 2012  |  Vol. 2 Issue 1

Social Media: Beyond Marketing to the Contact Center


It’s the hottest topic out there right now. It’s everywhere – and it’s not going away. When it comes to social media, your customers are already there and expect you to be there as well. Developing and implementing a social customer care strategy isn’t easy, but getting started is! This issue of The Customer Experience newsletter provides some insight into the first steps of building your social media strategy and some of the amazing results social media can deliver.

Enjoy!

To your “social” success,

Salvador Barra
Chief Executive Officer
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SOCIAL CUSTOMER CARE
Beyond Marketing


By Clark Hausmann
Senior Vice President,
Business Development
Telvista


If you’re anything like me – or the rest of the business world – you just can’t get away from all the social media talk. Blogs, articles, seminars, webinars, conferences – it’s taking the business world by storm and it’s only getting bigger.
>>more
 
 

CASE STUDIES
Social Media & the Contact Center


By Kymberlaine Banks
Social Media Program Manager
Telvista


Since the launch of Telvista’s Social Media Center in August 2011, I have had the privilege of experiencing first-hand the power of social media in today’s world.
>>more
 
 
MARKET INSIGHT
Social Networking for
Customer Contact Trend Report


By Joe Outlaw
Principle Analyst, Contact Centers
Frost & Sullivan


Frost & Sullivan analyst Joe Outlaw
covers the ins and outs of the
social media revolution in customer
contact from a market standpoint.

>>more
 
 
POINT OF VIEW
Contact Center Redefined


By Pat Perdue (Formerly)
Director, Call Center Operations
DRAFT FCB


Thanks to social media, the
way customers contact brands
is changing fast, and call centers
need to help manage that change
or be left out of the conversation.

>>more
 
 
RECOMMENDED READING
Social Media and The Contact Center for Dummies


By Paul Dunay,
with Colleen Totz Diamond


The quintessential how-to e-book on implementing social media for greater customer contact excellence.
>>more
 
 

  Telvista provides innovative contact center outsourcing solutions and leading-edge social media services to companies that want more from their customer relationships. We believe in delivering what matters most to you.  
 
more
 
8th Annual
Customer Contact 2012, East: A Frost & Sullivan Executive MindXchange

April 15th-18th
Marco Island
Florida
8th Annual
Customer Contact 2012, West: A Frost & Sullivan Executive MindXchange

Oct. 21st-24th
Tucson
Arizona
 
Click here to view Telvista's Social Media Center in its Dallas, Texas location. The Social Media Center, which overlooks the 600-seat contact center, will serve as a control room for a team of analysts monitoring social media for its clients.
Read Press Release
 
  Telvista’s seven PCI-certified locations throughout the U.S. and Mexico deliver optimized support solutions that impact top-line revenue and bottom-line cost. We serve a large client base and a diverse set of industries, including telecommunications, travel, financial services, retail, technology, and many others. Services include customer care, technical support, sales, loyalty programs, social media services and more.

We are proud to be a vital part of our clients' success by offering customized programs that enable you to do more with less while maximizing your bottom line.
 
 
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