FROST & SULLIVAN
2012 Market Research and
Competitive Intelligence Priorities Survey
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By Holly Lyke Ho Gland
Research Lead, Growth Team Membership Frost & Sullivan
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Frost & Sullivan’s Growth Team Membership™ (GTM) 2012 survey of competitive intelligence and marketing research executives is now underway. In an effort to gather the most comprehensive data possible, we are encouraging competitive intelligence and market research professionals to
take the survey today.
Respondents will receive a comprehensive report of the survey findings including the core challenges of competitive intelligence and market research executives, and their corresponding root causes, detailed staffing and budget trends, and a special interest section on the Tools of the Trade.
Additional information provided via a results snapshot, detailed CI- and MR-specific executive summaries, respondent demographics, and more include:
- Primary external challenges of CI and MR executives
- Key internal challenges of CI and MR executives
- Root causes of external and internal challenges identified
- 2012 budget and staffing levels, compared to 2011
- CI and MR function effectiveness
- Reporting and organizational structures
- Internal and external resource allocations, compared to 2011
The Frost & Sullivan 2012 Competitive Intelligence and Market Research Survey provides insight on trends in the competitive intelligence and market research professions, and focuses Frost & Sullivan’s Growth Team Membership Best Practices research for the coming year on the prominent issues identified. If you have questions regarding the survey, or are interested in learning more about GTM’s competitive intelligence best practices, please contact us at:
GTMResearch@frost.com or visit us at
www.gtm.frost.com
About the author
Holly Lyke-Ho-Gland is the Research Lead for Frost & Sullivan’s Growth Team Membership™ (GTM), an annual subscription program that supports the individual members of a CEO’s executive team in achieving their company’s top-line growth objectives.
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Share your professional views and experience in the field of
Competitive Intelligence. See upcoming themes slated for the
monthly SCIP Insight eBulletin below; choose a topic and
submit an article: |
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Mar |
Analytics and Methodologies |
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Apr |
CI Professional Growth |
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May |
SCIP 2012 Conference Recap |
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Email
Frank Smith
for more
information and to contribute. |
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The Strategic and Competitive Intelligence Professionals
(SCIP) merged with the non-profit Frost & Sullivan Institute
in 2009. The partnership between Frost & Sullivan Institute
and SCIP provides a powerful opportunity to enhance the
benefits SCIP offers its members.
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Attending a live event? Reserve your complimentary,
customized session with a Growth Strategy Consultant today!
Ask questions and brainstorm with experts to evaluate and
enhance your growth strategy. For more information, contact
Megan Houliston at 1.877.GO.FROST or
Megan.Houliston@frost.com. |
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