February 2012 | Vol. 4 Issue 2                  In Collaboration with the Frost & Sullivan Institute




FROST & SULLIVAN

2012 Market Research and
Competitive Intelligence Priorities Survey

  By Holly Lyke Ho Gland
Research Lead,
Growth Team Membership
Frost & Sullivan

 

Frost & Sullivan’s Growth Team Membership™ (GTM) 2012 survey of competitive intelligence and marketing research executives is now underway. In an effort to gather the most comprehensive data possible, we are encouraging competitive intelligence and market research professionals to take the survey today.

Respondents will receive a comprehensive report of the survey findings including the core challenges of competitive intelligence and market research executives, and their corresponding root causes, detailed staffing and budget trends, and a special interest section on the Tools of the Trade.

Additional information provided via a results snapshot, detailed CI- and MR-specific executive summaries, respondent demographics, and more include:
  1. Primary external challenges of CI and MR executives

  2. Key internal challenges of CI and MR executives

  3. Root causes of external and internal challenges identified

  4. 2012 budget and staffing levels, compared to 2011

  5. CI and MR function effectiveness

  6. Reporting and organizational structures

  7. Internal and external resource allocations, compared to 2011

The Frost & Sullivan 2012 Competitive Intelligence and Market Research Survey provides insight on trends in the competitive intelligence and market research professions, and focuses Frost & Sullivan’s Growth Team Membership Best Practices research for the coming year on the prominent issues identified. If you have questions regarding the survey, or are interested in learning more about GTM’s competitive intelligence best practices, please contact us at: GTMResearch@frost.com or visit us at www.gtm.frost.com

About the author

Holly Lyke-Ho-Gland is the Research Lead for Frost & Sullivan’s Growth Team Membership™ (GTM), an annual subscription program that supports the individual members of a CEO’s executive team in achieving their company’s top-line growth objectives.


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Using CI to Support Innovation: Tools to Help Organizations Compete with Intelligence
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The Next Generation of Intelligence Analysis: Preparing your KITS+1 for the Journey
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Be First to Know: Proven Tools for Early Warning
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