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CHAPTER NEWS SCIP Connecticut Chapter Presents: Integration of Competitive Intelligence and Business Analytics
Dr. Jonathan Calof, Professor of International Business and Strategy at the Telfer School of Management, University of Ottawa, presented on the Integration of Competitive Intelligence and Business Analytics at SCIP’s Connecticut Chapter meeting on January 5, 2012. The 25 attendees were a mix of students and local professionals, including practitioners and consultants in the field of marketing, strategic planning, and competitive research. A recent global intelligence study indicated that systematic market intelligence is now being undertaken by 76 percent of companies, and quickly becoming a multi billion dollar market. Calof discussed how these emerging disciplines within the field of competitive intelligence are evolving globally and how the integration of these different fields can further CI as a profession as well as benefit our organizations. This evolution of CI-related disciplines led to the creation of a new insight model incorporating all of these fields within the context of an outcome and decision-making approach. Calof discussed this integrated approach—specifically, the convergence of competitive intelligence, business analytics, and foresight—and how it is helping organizations make better decisions. Though the terminology may be slightly different, business analysts across disciplines are often practicing what we call competitive intelligence in a variety of situations—strategic planning, forward-looking technology assessments, and industry analysis. Across disciplines, Calof predicted that there will be greater need for data visualization, simulations and scenario analysis, and social network to facilitate the data collection, analysis and interpretation, and presentation of competitive intelligence data. Calof held the audience’s attention offering ways practitioners can connect with their senior decision makers in information management, finance, sales and marketing, and operations, and answered numerous follow-up questions about the convergence of CI, business analytics and foresight. In fact, the Q&A lasted almost as long as the presentation itself and fostered continued discussion among the professionals and students for over an hour after the formal presentation ended. About the speaker Dr. Jonathan Calof, University of Ottawa, is an award winning columnist, author, and consultant who combines research and consulting in intelligence, technical foresight and business analytics to assist governments, companies and students from around the world make fact-based decisions. He is a professor of International Business and Strategy at the Telfer School of Management at University of Ottawa. He was also given the title of honorary professor at Yunnan Normal University in China and appointed to the international advisory board for the Russian Foresight Committee; Honorary member of the Russian Society of Competitive Intelligence Professional; Board of advisors for the newly created Centre en Intelligence Economique et Management Stratégique (CIE'MS/Center for Competitive Intelligence and Strategic Management) in Morocco. He is a Board member for CASIS (Canadian Association of Security and Intelligence Studies) and is also co-director of the Foresight Synergy Network. In recognition of his contribution to the competitive intelligence field, Calof was presented with Frost & Sullivan’s Life Time Achievement award and was made a Fellow of the Society of Competitive Intelligence Professionals. About the author Fred Wergeles is the owner/founder of Fred Wergeles and Associates LLC, an Advisor at Central Connecticut State University School of Business Advisory and Advancement Council, an adjunct professor at University of Hartford and SCIP Connecticut Chapter chair. Before starting his own practice, Wergeles managed the competitive intelligence needs of Pratt & Whitney (a division of United Technologies) and The Futures Group/Deloitte Consulting in the private sector and prior to that for the U.S. Government in the White House Situation Room and National Security Council. For his significant contributions to the field of competitive intelligence, in 2004, Wergeles was awarded the SCIP Catalyst Award. He has a B.S. in Physics from the University of Massachusetts at Lowell and an M.A. from the School of Foreign Service, Georgetown University.
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© 2012 Strategic and Competitive Intelligence Professionals |