January 2013  |  Vol. 3 Issue 4  CONNECT


Welcome to Frost & Sullivanís Executive eBulletin!

Since 2008 Frost & Sullivan has delivered the Executive Bulletin ó a targeted and powerful marketing vehicle. Designed to stay connected year round with our event participants (current and past), opt-in registrants or your database of prospects and customers, each issue will keep the relevant community up to speed with the latest and most cutting edge ideas, strategies and expertise from Frost & Sullivan analysts, leading industry executives, and solution providers.

What does this mean to you? Well, it's another opportunity to introduce, connect and close business with executive clientele. This timely and relevant editorial touchpoint will prove to be the glue that brings your campaign together. Our offerings and the benefits surrounding these eBulletins vary based on the unique goals and objectives of our clients. Follow these links below to determine and discover the best solution for your company.

We invite you to begin your exploration here.

Sincerely,





Gary Robbins
Partner
Integrated Marketing Solutions
Frost & Sullivan



EXECUTIVE INTERVIEW
Delivering True Content With eBulletins
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An interview with Gary Robbins
Partner, Integrated Marketing Solutions,

By Frank Smith, Managing Editor, eBulletins
Frost & Sullivan


Frost & Sullivanís integrated marketing campaign guru, Gary Robbins, has been consulting with global organizations like McKesson, HP,
Microsoft, and OpenText. In this interview he discusses some of his strategic insights.
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CUSTOMIZED
Create Powerful Messaging Through Customization
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Developed exclusively for your prospects/clients, this newsletter is distributed quarterly to your database and/or a community.

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PERSONALIZED
How to Decide If Personalized Is the Way to Go

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Design your own Executive†MindXchange eBulletin using new and repurposed content from
Frost & Sullivanís quarterly Executive
MindXchange eBulletins.

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ADVERTISE
Keep Your Brand in Front of Your Target Market

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Each issue of your eBulletin will be designed to keep you connected to current and past participants on the Executive MindXchange and "opt-in" prospects.
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INTEGRATING MARKETING SOLUTIONS
With the Power of Integration,
the Opportunities Are Endless, and
the Returns Are Abundant!


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The key to building any successful project is
starting with a clean, clear cut blueprint,
designed with your specific goals in mind.
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CASE STUDY: OPEN TEXT
Open Text on the Launch of Its
Global Integrated Marketing Campaign


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By Allison Dancy
Marketing Manager
Open Text


Open Text partnered with Frost & Sullivan for a three-part, multifaceted, Global Integrated Marketing Campaign in January of 2009.

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CONTACT US
Have Questions? We Have Answers!


Call 1.877.GO.FROST and ask to speak to your account manager about eBulletin Opportunities.
Or contact Gary Robbins at 703.729.6386.


 

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