ONLY
2 MONTHS
UNTIL THE:
10th Annual
Sales & Marketing 2009
A Frost & Sullivan
Executive MindXchange
February 8-11, 2009
Disney's Grand Californian Hotel® & Spa, Anaheim, CA
Integrating
Sales & Marketing for Customer
Value Driven
Revenue Growth
Not registered yet?
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information.
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Don't miss the powerful keynote speakers and critical topics at this event:
The CEO Imperative and What It Means To You: Driving Growth in a
Challenging Economy
Presented by Alicia Dietsch
Vice President, Marketing Communication & Operations
AT&T
Innovative Go-to-Market Strategy
Presented by Dean Adams
Director, Corporate Brand Management
3M Company
Customer Retention and Loyalty: Is There Really Such a Thing as a Lifetime Customer, and How Much Return is There on the Investment?
Presented by Shiv Gupta
Director, Insight & Innovations
Farmers Insurance
Not registered yet?
Click here for more
detailed agenda information.
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Save the date
GIL 2009:
North America
Growth, Innovation and Leadership
A Frost & Sullivan
Global Congress on Corporate Growth
September 20 - 22, 2009
West Coast Locale*
Click here for more information.
* Date and location
subject to change.
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GROUP DISCOUNTS
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for two or more
Call 1.877.GO.FROST
(1.877.463.7678)
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| The
Lighter Side
 2009 promises to be a year of change - especially in the way we do business.
As we plan our February event, our agenda is filling with real-life stories of how sales and marketing executives are growing revenues and profits in today's economy.
We're also looking forward to a Fat Tuesday celebration of our own with a New Orleans-style Mardi Gras blowout party - complete with an open bar, plenty of dancing and even a few Mardi Gras masks!
Click here for Mardi Gras party information!
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 By Mark Wilson
Vice President of Corporate Marketing
Sybase, Inc. |
We Should Innovate Our Way Out of This |
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When the going gets tough, well...the best marathoners attack at the toughest time - usually on a hill. The analogy might be a useful one for those who question whether companies should spend money on innovation during a recession.
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 By D. Keith Pigues
Senior Vice President, Chief Marketing Officer
Ply Gem |
A Sales and Marketing Partnership that Works |
| Much has been written about how the sales and marketing functions should work together as partners to accelerate profitable sales growth. While many of these approaches have generated interest and proved to be moderately successful, a proven solution that has yielded repeatable success is built upon three fundamental principles.
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 By James Salter
Principal
Customer Lifecycle, LLC
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Manage Loyalty and Profitability, Not Just Satisfaction
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Having satisfied customers is no guarantee of improved business results. The literature is full of examples of companies that had highly satisfied customers and were losing market share rapidly. That's because satisfaction is a passive state: a willingness to stay until something better comes along. Unlike satisfaction, loyalty is a long-term commitment to the brand or organization and is linked to share-of-wallet and retention.
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 By Kevin Hoffberg
Managing Director/US
Group Partners, Inc.
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Tell Me a Story: Putting the Oldest Form of Communication To Work For You |
Storytelling is the oldest medium for creating connections between people. Even if you don't think of yourself as a storyteller, I believe that listening to the stories your clients tell is one of the best practices you can follow.
So, why stories? Several reasons. The first is simply this: Stories win. A good story beats piles of data and pages of PowerPoint every time. This isn’t saying you don’t need data, rather that with data absent, a story loses every time.
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 By Engelina Jaspers
Vice President
Corporate Marketing,
Americas
Hewlett-Packard Company |
Hispanic Marketing: Evolving From Niche to Mainstream |
According to the US Census Bureau, the US Hispanic population totaled more than 45.5M as of July 1, 2007. This is a growth on more than 1 million in just a single year. With $1 trillion in 2006, Hispanic spending
power is also growing rapidly. As Hispanics emerge as the largest minority in the U.S., Hispanic marketing is evolving from targeting a niche customer segment to a mainstream customer segment.
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Rick Short, a Frost & Sullivan panelist, speaker at various marketing and communications seminars, and B2B Marcom practitioner authors Rick Short's B2B Marcom blog.
He covers any and all issues related to implementing effective practices and skills in a business to business marketing communications program.
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