Dear Valued Customer,
Welcome to the final issue of our “Customer Connections” eBulletin in partnership with Frost & Sullivan. Last quarter we introduced you to customer communications management and how you must maximize the effectiveness of your daily communications to ensure the success of your business. In this issue, the focus will be on predictive modeling and analytics, and how they provide the answers that guide mission-critical decisions such as:
• Who are your customers and what is the best way to reach
them?
• Should you expand or retract your branch portfolio?
• How do the current macroeconomic factors affect the
sustainability of your location in a local market?
In today’s competitive environment, you can no longer rely on gut-instinct or assumptions to provide business intelligence. When you use predictive modeling and analytical capabilities as the basis for decision-making, you can justify expanding your business around the corner or around the globe.
Sincerely,
Brian Lantz
Senior Vice President
Americas Sales & Marketing
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FEATURED ARTICLE
Predictive Analytics to the Rescue
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By Brian Hill
Predictive Analytics
Pitney Bowes Business Insight
I recently read an International Franchise
Association article that outlined what
franchisors should be doing to help their
franchisees obtain funding for new
capital projects in today’s risk
adverse environment.
>>more
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TOP 18 LIST
The Top 18 Marketing Blogs to
Watch in 2010
(Search Engine, Trends and Social Media Divisions)
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By Evan Carmichael
President & CEO
evancarmichael.com
Entrepreneurs and executives are
often inundated with SEO, Twitter and blogs,
but with only limited resources,
it can be difficult to choose where
to invest your time.
>>more
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ON THE LOOKOUT
Data Analysis and Predictive
Modeling Lead to High Direct Mail Return
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By Annik Labrosse
Senior Marketing Manager
Priszm LP
Priszm LP operates 430 KFC
restaurants and relies heavily on
direct mail to drive sales. Priszm
enlisted Pitney Bowes Business
Insight to help more accurately
target customers. Click to read the results.
>>more
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ANALYST INSIGHT
Five Leading Trends Affecting
Marketers in 2010 and Beyond
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By Naylor Gray
Director of Global Marketing
Frost & Sullivan
There is no doubt that 2009 was
a year for many to forget, but this
year will undoubtedly appear as the
proverbial tipping point from which
new attitudes, perspectives and realities
emerge that go on to shape the careers
of marketers.
>>more
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Pitney Bowes Group 1 Software and MapInfo are
now Pitney Bowes Business Insight.
As a combined organization, we are dedicated
to quality solutions and expert advice. This
expanded breadth brings to you:
• Powerful visualization
solutions that
leverage
location-based information
• New ways to manage and
use data
• Communication
management capabilities to
deliver clear, consistent,
personalized communications
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Learn how CitiFinancial utilizes location
intelligence and data solutions for branch
performance analysis and footprint expansion.
Read full case study. |
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Click here to read more.
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Earthsense was able to integrate location
intelligence into their survey data to gain
vital insights: who their ideal customers are,
where they live, work and play, and the most
effective method of marketing to them. Read full
case study. |
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Click here to read more.
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